WOORICARD : New Basics, Different Standards
WOORICARD is a Korean credit card company that was spun off from WOORIBANK's credit card business in 2013. In 2023, WOORICARD celebrated its 10th anniversary and established its own payment system.
We established a new brand essence of “New Basics, Different Standards" and developed an integrated design system to express a consistent brand identity. We renewed the BI of our flagship brand, 카드의정석, and created a design concept, "Aesthetics of Boundaries(경계의 미학)" that encompasses all product brands, including NU, a brand targeting 20-year-olds, so that various card products released in the future can create a differentiated visual identity of them.
The layout of the card plate is categorized according to the product. Depending on the benefits and concepts of each product, it may be expressed with unique and fun graphics, or only with luxurious materials and textures. The card package is organized as a set with the card plate design and brochures so that customers can experience the new brand from the moment they receive it.
→ Click here to view the brand film on Vimeo ←
WOORICARD (2023)
Project owner. WOORICARD
Executive directior. Jihoon Kim
Executive directior. Jihoon Kim
Creative director. Joseph Kang, Dongmi Ha
Concept. Bomi Kim, Yongwoo Jeon
Design. Yeonsun Lee, Gunhee Lee, Yoonseo Park, Hyundong Yun, Inhyeok Oh
Design. Yeonsun Lee, Gunhee Lee, Yoonseo Park, Hyundong Yun, Inhyeok Oh
Motion. TaeEun Um
